Throw them out of your index. You do that and your competition will do the same. Win-win.

You can do this.

Root’s point is that right now there is adsense on blogs which are stealing content. These are the splogs I can see. Now if on such a splog someone clicks an adsense ad then Google does indeed profit - that’s how adsense works. Intention aside this is a fact.

I wrote the above because I’m tired of telling people to click the ‘Ads by Gooooogle’ and then report abuse. Google has the technology to do this. Google has the ability to send out a clear message that not only does it want to prevent adsense being used this way but that it does care about content theft and that it does want to improve it’s own content. How any times do we hear that dupe content is penalised?

I think Google should not only do more but be seen to be doing more - and in the end everyone actually benefits.

I disagree with Root’s comment above; Google would not benefit strategically from systematically encouraging junk or spam in the index - it would be ultimately damaging to people’s trust in the brand as providing the best possible results. Google is known for providing high quality search results and, in a very “unsticky” market like search, the only way Google can stay ahead is by maintaining this reputation. Relaxing antispam efforts would be a sure path to destruction, and I am absolutely certain that the quality team are aware of this.

I’d love to hear more about where you run across splogs these days: surfing, searching on blogsearch, doing link: searches on blogsearch, searching on the main Google index, etc. Any examples are welcome, and feel free to email me any time you see splogs and that will be a good independent sample–I’d be happy to hear any time you notice junk like this.